My name is Kristen and I'm an intelligent, bubbly, and sexy woman who's independent and loves to have a good time, while still getting things done. Smashbox is an amazing line, which I feel really inspires women to be creative with their makeup and let their personality shine through. In this day and age, women are on the go: busy going to school, pursuing their careers, enjoying the night life, and being mothers. 
    I believe Smashbox should embrace this and create a line of products that are as versatile as the women that use their products. A palette using black, browns, plums, and gold could translate into looks for the entire year, depending on the combination used. In addition, if the palette was a wet/dry formula, that would transform it into a palette that could work for both day and night with just dampening the applicator. An eyeliner, eye shadow, and highlight all in the same place, which would work on a variety of skin tones and eye colors.
    A dual ended pinky nude matching lipstick and lip gloss could complete the set, being small enough to carry in a purse or diaper bag, but still large enough to find when one is in a rush. The lipstick would be appropriate enough for the office, a business meeting, or a date, and lip gloss great for the mom going to the grocery store or the 20 year old going to a club. A product like this could help such a large range of women look and feel beautiful every day without having to feel like they're putting too much effort into their makeup.
    With these sexy colors a college student could quickly go from class to a night out, or they could allow a mother who is on the go to still feel like the sexy independent woman she is. The wet/dry formula would go on sheer when it's dry, appropriate for any time of day, and then with just a dab of water, could become sultry and sophisticated enough for evening. I believe every woman, no matter what point she is in her life, deserves to feel beautiful, and this set would accomplish that.