Lovely videos for DKNY, both are amazing in their own way.

The first video music is amazing; it tells about the fast life every one live, especially in the city. Now for me, the first video needs something, it is beautiful but not perfect, something is missing. I am not sure what to be exact; the whole idea of “not talking” in the video makes the commercial look like it is about the city more than the fragrance, maybe a little spray on the beginning of the video will change the whole perspective?

 

The second video is lovely as well, the first video music in my opinion should be in the second, I played both videos together and it looks amazing if you put the first song instead of the second.

But all in all for the second video is great, I love the talking about the challenge that you have in the city, to dare to change for a new fragrance and the new scent of possibility. This video is well on the target, it really shows the product in my own point of view.

 

Again, both videos are amazing; always people judgment is different in their point of view. This does not mean DKNY did not a great job.

 

Best of luck.