You need to evaluate how effective your campaigns are. So, we provide you with detailed tracking and analytics on all of the key measures you need, including demographics, awareness, engagement, viral activity, and outcomes.
See information on the audience you've reached, including age, gender, and geographic location including city, state and country.
Get detailed data on the number of times your campaign has been viewed on Brickfish.com®, your site, affiliate sites, and other sites across the Internet.
Track the various ways consumers interact and engage with your brand campaign on Brickfish and across the web. Unlike a commercial or print ad where consumers are passive, our engagements represent time when consumers are 100% focused on your brand and are interacting in powerful ways.
Entries - Consumers can respond most directly to your call-to-action by creating their own user-generated content focused on your brand. These campaign participants are tracked as "entries" – they interact with your brand at the highest level and typically spend the most time with your campaign.
Reviews – Consumers review your campaign and the content of other consumers (entrants and their entries) and then share their thoughts and opinions.
Votes – Consumers actually vote for their favorite "entry" as their way of rallying behind the most compelling and innovative entries.
Interactive Views – Consumers actively click or hover to view your campaign and the responses, entries and reviews from other consumers.
E-Score - Adding all of these engagement types together, we calculate your total number of brand engagements, or what we call your E-Score – a powerful index of the breadth, depth, and overall success of your campaign.
What starts as an engagement with one consumer ends up being shared with all of their friends, family and colleagues. View data on the average number of reviews, votes and interactive views that each entry drives in your campaign.
Find out where your campaign participants are coming from – Brickfish, your site, affiliate sites or other web sites where your campaign has been shared and posted by campaign participants.
Get top-level data on the average amount of time spent with your brand campaign for each of the different types of engagement. This is where you see the real difference with a Brickfish campaign – it's not unusual for consumers to spend hours creating, tens of minutes promoting, and minutes viewing or voting. Compare that to a 30-second TV spot, the flip of a page, or a banner ad, and you begin to see what makes a Brickfish campaign so powerful.
We make it easy for consumers to share your campaign across their social networks, and we track this activity everywhere it goes, around the web and around the world, using our patent-pending Viral Map™ and Geo View technology.
Posts – find out how many times your campaign and individual entries were posted across the Internet.
Clicks – find out the number of clicks resulting from posts of your campaign and individual entries across the Internet.
Views – find out the number of total views from posts across the Internet.
Top Entries – see the top entries in terms of posts and views.
Top URLs – see a list of the top 50 url's where your campaign and individual entries were posted.
Check out all of the web sites where your campaign was posted and see how many consumers viewed your campaign on each unique URL across the Internet.
See where consumers who have viewed your campaign are located geographically by city, state or region.
Track all of your desired outcomes and get data on the results you achieve from any number of different actions that you ask your target audience to take such as signing up for a newsletter, visiting your new micro site or purchasing your products.
