Like other advertising campaigns, a Brickfish campaign typically consists of two components - a flat fee for the initial creative development and production of your campaign and then a pay-for-performance component utilizing our exclusive Cost Per Engagement® (CPE®) model for pricing and measuring consumer participation in online advertising campaigns.

With our CPE model, you only pay when a consumer engages with your campaign. Engagement is defined as relevant, meaningful interactions with your brand campaign including content creations or entries, reviews, votes, shares and plays of brand-focused content.

Similar to other pay-for-performance or CPC models, you pay a flat rate for each consumer engagement with your campaign, usually up to a maximum amount that fits within your advertising or media budget.