From creative development to promotion to tracking, Brickfish® makes it simple for brands and advertising agencies to create compelling campaigns that get consumers engaged with your brand.

What Are Your Goals?
Every Brickfish campaign starts and ends with your goals – first we understand them, then we make them a reality. After an initial kick-off meeting with your brand managers, advertising agencies, and media buyers where we establish your marketing goals, communication objectives, target audience, and most importantly, the desired outcomes, we're ready to create your campaign.

A Brickfish campaign – indeed, our whole marketing and technology platform – is designed to integrate with and enhance your other on and offline marketing efforts. Working together for your brand is the only way to go.

What Do You Want to Talk About?
A Brickfish campaign creates a dialogue with your consumers. They listen to what you have to say and then they respond to a call-to-action. What you want to "talk" about – whether it's a new product or service, or just reinforcing your brand's existing messaging – will set the tone for the conversation and the campaign we custom build for you.

Our in-house creative teams can develop the entire campaign for you, or if you prefer, we can work with your agency to develop the perfect campaign for your needs. Either way, we know how to get the conversation started.

You Want Success, Right?
Working with you and your PR agency, we develop a comprehensive launch and PR plan that is guaranteed to get your campaign out to your audience, where they live – on the social web.

Typical campaigns are hosted on the Brickfish.com® site, the client's site, and any number of other affiliate sites that reach your target. Leading up to the launch and throughout the duration, your campaign is promoted rigorously using the full breadth of our extensive online and offline vehicles. And, on the PR end of things, we develop and distribute press releases across the wire to generate even more industry media and consumer buzz around your campaign.

Ready to See Viral Marketing in Action?
Now it's time to run the campaign. As consumers learn about your campaign on their favorite sites, blogs, and networks, they accept your invitation for a "conversation" and answer your call-to-action -- sharing their brand experiences, designing a new package, or giving their thoughts on your latest product idea. They create their own user-generated content (UGC) focused on your brand.

But, that's just the beginning. Then, they share the campaign and their branded UGC with all of their friends – who then share with their networks, who then share... you get the idea.

On our end, we monitor and moderate throughout the campaign to make sure that everything is running smoothly and to ensure a brand-safe environment. On your end, you get to watch as the magic of viral marketing happens right before your eyes.

Do You Want Results?
At every stage of your campaign, you'll have access to real-time data that allows you to track the progress of your campaign. You'll see all the basic demographic data, but you'll also get the inside scoop on engagement and viral activity, including total campaign participants, clicks, views, posts, and more.

We provide detailed reports after the first week, at the mid-point, and at the end of your campaign that allow us to optimize your campaign as it's happening. At the conclusion of your campaign, we hold a review meeting to evaluate the results, discuss their implications, and develop a plan for additional campaigns to build lasting connections with your consumers.