Absolutely the most awesome idea so far... I am blonde and have eyelashes that can't be seen unless you apply tons of mascara... This would be an awesome alternative... and man - the length, volume, and curve is amazing.... 5 STAR REVIEW

I absolutely luv this idea, it's like having tha mascara and comb in one, and i love how u demo'd it for us...i hate my eyelashes, they're kinda short and not very thick, so I am always on tha lookout for a great mascara! i hope i get tha chance to buy it...very kewl idea, good luck! p.s. thx for tha support for my bag!

I have purchased and used this product and it really does work! I have tried everything from the comb-style wands that just make a mess, to the basic pink and green bottle that supposedly professional make-up artists swear by, to the dual wands that are the first and second coats, etc. When you want your look to really "pop" (and for most girls this means playing up your eye make-up) this mascara totally does play up your eyes and can cut through darker, more dramatic shadow better than others I've used as well. Jill, you need to be able to sell this product in-store (every girl should try it, and I know they will love it and continue buying), and Sephora would be the perfect place to do this! This is a great opportunity for a great product, and I think you should win. Go Jill!!! -Stacey