The ranking of an entry is determined by score. Score is how we ensure the campaigns are level and fair for everyone. Score was designed so that all entries move up or down in ranking depending on the enthusiasm of the entry.
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Score increases and decreases based on the interactions with your entry including votes and viral activity. We work hard to protect campaign participants against people who violate our Member Guidelines and Terms of Use. People who are violating the rules have less impact on an entry’s score.
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Registered Members can earn reputation on the site through viewing entries, voting, reviewing entering campaigns, and posting entries on the internet. A member's reputation impacts their voting power. The greater the reputation, the more their vote impacts score because they have earned that right on the site.

It's important to note that in order to earn a high voting power, you should ensure that all of your behavior on the site is consistent with our Terms of Use. Behavior that violates our TOU, such as creating fake accounts and/or violating the rules of the campaign, will affect your voting power.

For more information, please see our Member Guidelines.

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We only reveal certain information about score in order to protect our participants against those that may want to violate our Terms of Use. In order to maintain a level playing field, we must keep certain aspects of calculating score private.

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When a person marks a review as “helpful” or “unhelpful”, it has zero impact on score. Marking reviews is a feature that allows people to filter and sort the reviews separate from the campaign.

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The Most Viral entries are the ones getting the most attention across the internet on sites other than Brickfish®. Using the Post to Websites or Embed tools to spread an entry across the internet makes you eligible for Most Viral prizes. Learn more about Most Viral.

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Several factors are considered in the Most Viral ranking and winner selection. The number of sites an entry is posted to, the number of unique viewers of the entry, and the number of people who have shared the entry are just a few of the factors included in the calculation.

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The Viral Map and Most Viral ranking use different criteria to measure viral activity. Because of this, the entry with the largest Viral Map may not always be the Most Viral entry based on ranking.

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