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Final Results
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Viral Map™
Sponsor: Saks Fifth Avenue/Theory
Campaign Title: What's Your Theory on Style?
Rules: Click here to see complete campaign rules and regulations
Duration: April 14, 2008 12:00 AM (PT) - May 12, 2008 11:30 PM (PT)
Description: Whatever your look, Theory fits your lifestyle. Whether you're a self-described free spirit, modernist or classic, Saks Fifth Avenue and Theory invite you to share your theory on style by creating a video or submitting a photo and 100-word summary. Talk color, fit, comfort...whatever's on your mind about the subject of style. Visit the select Saks Fifth Avenue stores listed to the right to record your video or create your own video or photo entry and enter now for your chance to win a $2,000 Theory wardrobe
Rewards:
  • In-Store Grand Prize Winner: One winner, selected by an elite Saks Fifth Avenue and Theory panel from all in-store entries, will win a $2,000 Theory wardrobe.
  • Online Grand Prize Winner: One winner, selected by an elite Saks Fifth Avenue and Theory panel from all online entries, will win a $2,000 Theory wardrobe.
  • Most Viral: One winner, selected by an elite Saks Fifth Avenue and Theory panel from the top 50 Most Viral entries, will win a $1,000 Theory wardrobe. Learn about Most Viral.
  • Highest Score: One winner, selected by an elite Saks Fifth Avenue and Theory panel from the top 50 highest scores, will win a $1,000 Theory wardrobe. Top 50 entries to be judged by the panel will be comprised of Online and In-Store entries in proportion to the total number of Online and In-Store entries received.
How to Submit:
  1. In-Store entries: Visit one of the select Saks Fifth Avenue stores listed to the right in the campaign highlights to create your video at a special event celebrating the new Theory collection.
  2. Online entries: Create your own video, 30 seconds or less, or submit a photo with a 100-word max description of what style means to you.
  3. Click the Submit Entry tab and follow the steps provided.
  4. Tell your friends to come to the campaign and vote for your entry!
Requirements: All photo and video entries must be entrant's original creation. Videos must be no longer than 30 seconds. Entry description should be no longer than 100 words.
Legal Notice: No purchase necessary. Open to anyone who is a resident of the 50 United States or the District of Columbia, has access to the Internet, and is 18 or older at the time of entry. Click here to view the complete campaign rules and regulations.
Tell Saks Fifth Avenue what your Theory on style is and you could win a $2,000 Theory wardrobe!
Total Activity: 447,442
Entries: 238
Reviews: 7,513
Votes: 9,582
Views: 429,751
Time Left:Campaign has ended.
Campaign Highlights:

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