Joe Challita is driven by the essence of design; the beauty that fashion is able to compliment, capture and radiate. His love of beauty and all things vintage was born of humble beginnings when early on he was inspired by his mother’s love of fashion and culture. This has stayed with him through fashion schooling in Sydney, Australia where he was determined to showcase sensuality and culture through his designs. His time abroad only strengthened these desires with his wife as his muse and the female form as his canvas. He hunted exquisite fabrics, manipulated vintage fashion and created a synergy of vintage nouveau which he developed with Lebanese heart and culture, worldly interpretation and a unique style.
He took a chance to follow his dream as an Haute Couture designer, which was celebrated, on his appearance on Mission Fashion ’07, under the guidance of Eli Saab, the designer for the hollywood stars.
Since then he has returned to Lebanon to continue the dream and forge his desire to dress the women of Lebanon and the world. Fashion is his pleasure and his passion, quality, beauty and perfection his vices.